With over 14 years experience creating products, I am an experienced product leader who has been a key leader in launching multiple successful technology companies and products. I am a strong business analyst; ensuring products I bring to market are strategically and economically aligned with the company’s vision while providing a delightful user experience. I’m also extremely technical, accurately assessing the workload of projects while working closely with engineers to align technical and business requirements.
Major Projects
Lev Match
August 2022 - April 2024
Oversaw product led pivot of company from services company with tech services add-on to software company as Head of Product
Collaborated closely with entire executive team to drive company strategy
Managed Product and Design teams, a team of 6 total
Launched Lev Match, an industry first platform to match commercial real estate buyers with banks offering commercial real estate loans
Continually iterated on platform based on customer feedback from launch Feb 2023 to April 2024
Features included:
Lev Match algorithm, matching buyers and banks based on sponsor and property locations, recourse preference, LTV requirements and more
Lender profiles to dive deeper into what each lender offers including lending programs and recent deals
Auto-respondses to decrease sponsor time needed
AI Based dealbook/offering memorandum generator
AI Based Email Intelligence to improve lender matching, generate automatic reporting, and update deal status
AI Based contact sync to help manage capital relationships
Gemini Director of Product for Consumer Platform
October 2019 - July 2021
Managed team of 6 product managers and analysts responsible for all of Gemini’s consumer applications including mobile apps, trading, and integration with new business lines
Directly contributed to launches of three new businesses: Gemini Earn, Gemini Card, & Nifty Gateway as well as individual contributor on multiple features such as Gemini Pay.
Gemini Card M&A and Launch
February 2022
Advised on acquisition of Blockrize to launch Gemini Card
Worked with Card team to tightly integrate Card into Gemini’s platform
Gemini Savings Product Launch
February 2021
Managed team building consumer applications for Interest Products:
Onboarding
Fund management
fiat <> interest account migration
Disclosures
Withdrawals
Worked to tightly align product to rest of Gemini’s consumer experience
CryptoPedia Launch
February 2021
Developed expansive educational resource with leading industry experts to onboard the next million people to crypto
United KINGDOM LAunch and Debit card Support
September 2020
Collaborated with several teams at Gemini to receive FCA approval to launch in the UK and accept debit cards
Built GBP and several other new fiat currencies support on mobile app
Built support for card payments on fiat on-ramps in partnership with major card processor
Allows for quicker onboarding for new customers
Mobile Hardware Security Key Support
July 2020
Built security key support on mobile app
First crypto exchange to support hardware security keys on mobile app
Built using WebAuthn protocol
Built in partnership with Yubico
Enhances Gemini’s reputation for security
Ensures feature parity between web and mobile products
Nifty GateWay 2.0 Launch
March 2020
Collaborated with Nifty Gateway founders to relaunch Nifty Gateway as a digital art platform
Added fiat payments and integrated with Gemini
Worked to develop content curation schedule
Operationalized fraud reduction techniques
Gemini Pay™
March 2020
In Partnership with Flexa, built product for users to spend crypto in stores.
First integration of Flexa with an exchange
Supports approved address security feature and enhances Gemini’s account security
Wyre Integration
June 2019
Built bank to crypto on-ramp in the US with lowest fees and best customer experience
BRD Coinify
January 2019
Brought mobile-based, easy to use, consumer fiat to crypto onramp to market in Europe
PayStand Payer Portal
June 2018
Led new Portal Design
Worked with design team to create wireframes for different user story approaches, covering the entire problem space
Single payment driven
Action Driven
History Driven
Reconciliation Driven
Security/Approval Driven
PayStand Canada
November 2017 - June 2018
Established PayStand's Canadian office
Managed bank and other vendor relationships
Sought and received underwriting approval from Canadian Banking partners
Delivered Canadian payment processing in one sprint
PayStand Accounts Payable
Jan 2017 – Oct 2017
Scoped and ideated end to end new Payouts product and brought to market in one quarter
New flagship product to complement existing A/R business
Designed UI/UX using Google’s Material Design library
Created mockups for completely new dashboard for Payouts
Managed all feature development from ideation, scoping, managing Jira and monitoring progress towards goals with tight deadlines
Constant iteration and refinement of dashboards for an improved, easier to use UX
March 2017
PayStand Scheduled Payment Re-design
Oversaw execution of scheduled and recurring payments to PayStand’s dashboard and API
Ideated, scoped, and created mockups for new dashboards to manage scheduled and recurring payment
January 2017
PayStand Monthly Statement Reports
Built and designed new report for accountants to close out their books each month
Report reconciled payments in and out with adjustments and withdrawals
May 2016
PayStand Summary Reports
Built new report makes bank reconciliation seamless
Worked closely with customers to understand their reporting needs
Worked with Engineering to architect a scaleable reporting system
May 2015
CrimeWhere Crime Mapping Tool
Built new freemium crime mapping product serves as lead generation for existing police deployment tool
Collaborated with developers and designers to create an easy to use tool
May 2015
Crimewhere Support Page with custom, gif-based tutorials.
Built and designed innovation support tool
Used GIFs to create step by step tutorials for tech-illiterate audience
Toronto photo by Nadine Shaabana on Unsplash
Banner photo by Imani Clovis on Unsplash